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National Repository of Grey Literature

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Proposal for Improvement of Company Marketing Communication by Launching of a New Product Kundrát, Jakub ; Remeš, Jiří (referee) ; Kaňovská, Lucie (advisor) This bachelor thesis describes marketing communication and communication mix of a company Shell Czech Republic a. s., focused on a B2B fuel card product named „Shell Card“, which is going to be launched in 2019. Product Shell Card is designed mainly for transport companies, or for administrative companies with big fleets of cars. First this bachelor thesis explains all important marketing and ecomonic theory and tools, afterwards the thesis contains anylazed data about the company in terms of current status and functionality of marketing communication of the company. The main aim of this thesis is to propose an improvement in marketing communication for Shell Card after the launch of a Mobile Payment sub-product. Detailed record

Proposal for Improvement of Company Marketing Communication by Launching of a New Product Kundrát, Jakub ; Remeš, Jiří (referee) ; Kaňovská, Lucie (advisor) This bachelor thesis describes marketing communication and communication mix of a company Shell Czech Republic a. s., focused on a B2B fuel card product named „Shell Card“, which is going to be launched in 2019. Product Shell Card is designed mainly for transport companies, or for administrative companies with big fleets of cars. First this bachelor thesis explains all important marketing and ecomonic theory and tools, afterwards the thesis contains anylazed data about the company in terms of current status and functionality of marketing communication of the company. The main aim of this thesis is to propose an improvement in marketing communication for Shell Card after the launch of a Mobile Payment sub-product. Detailed record

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